Automate Repricing Across Amazon and Walmart
Aura, available at goaura.com, is a repricing tool built for sellers who manage listings on Amazon and Walmart and want pricing to adjust automatically in response to competition. It is designed for marketplace sellers who need to stay competitive for the Buy Box without manually monitoring prices. Aura works through its Maven AI repricing engine, which adjusts prices within seller-defined limits based on competitor activity. Sellers use it to protect margins while remaining price competitive.

Set Price Limits and Test Against Competitors
Aura lets sellers set automated minimum and maximum price boundaries so repricing never crosses defined margins. It runs Buy Box price testing against competitors to determine where pricing needs to shift, and workflows allow sellers to schedule strategy changes in advance.

Manage Listings and Track Repricing Activity
Aura maintains a repricing activity log that records the reasons behind each price change, giving sellers visibility into automated decisions. It supports bulk listing uploads and updates for managing large catalogs, along with cost-sync integrations and competitor data exports to keep pricing strategy aligned with actual costs.